{"id":15835,"date":"2025-12-02T09:15:42","date_gmt":"2025-12-02T12:15:42","guid":{"rendered":"https:\/\/acrisure.com.br\/insights\/?p=15835"},"modified":"2025-12-02T09:15:46","modified_gmt":"2025-12-02T12:15:46","slug":"emojis-comunicacao-brasil","status":"publish","type":"post","link":"https:\/\/acrisure.com.br\/insights\/emojis-comunicacao-brasil\/","title":{"rendered":"Emojis na comunica\u00e7\u00e3o corporativa coloca o Brasil na lideran\u00e7a da expressividade digital"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post&#8221; _builder_version=&#8221;4.19.4&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Post&#8221; _builder_version=&#8221;4.27.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Conte\u00fado&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; text_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span data-contrast=\"auto\">O Brasil \u00e9 o pa\u00eds mais expressivo emocionalmente em plataformas corporativas, segundo estudo do\u00a0<\/span><a href=\"https:\/\/www.bitrix24.com\/resources\/the-emoji-economy-a-bitrix24-study-on-how-emojis-shape-the-digital-workplace.php\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Bitrix24<\/span><\/a><span data-contrast=\"auto\">. Curtidas, sorrisos e emojis n\u00e3o s\u00e3o apenas divers\u00e3o:\u00a0eles v\u00eam mudando a forma como equipes se comunicam, fortalecem conex\u00f5es e ajudam a transmitir empatia no dia a dia das empresas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O levantamento mostra que 72% dos profissionais se sentem mais reconhecidos em ambientes que estimulam o uso\u00a0de emojis,\u00a0GIFs\u00a0e rea\u00e7\u00f5es\u00a0&#8211;\u00a0um indicativo de que a comunica\u00e7\u00e3o corporativa est\u00e1 se tornando mais emocional, multimodal e alinhada aos h\u00e1bitos digitais da for\u00e7a de trabalho.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Uma nova din\u00e2mica de comunica\u00e7\u00e3o interna\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Emojis e rea\u00e7\u00f5es, antes associados \u00e0 informalidade, hoje integram a cultura organizacional. L\u00edderes e equipes utilizam esses recursos para\u00a0<\/span><b><span data-contrast=\"auto\">expressar nuances de emo\u00e7\u00e3o, suavizar mensagens e reduzir ru\u00eddos<\/span><\/b><span data-contrast=\"auto\">, especialmente em times h\u00edbridos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A ado\u00e7\u00e3o, por\u00e9m, ainda\u00a0<\/span><b><span data-contrast=\"auto\">varia entre gera\u00e7\u00f5es<\/span><\/b><span data-contrast=\"auto\">. Profissionais mais jovens veem os emojis como facilitadores de clareza e proximidade; j\u00e1 <a href=\"https:\/\/acrisure.com.br\/insights\/rh-beneficios-60\/\" target=\"_blank\" rel=\"noopener\">gera\u00e7\u00f5es mais tradicionais<\/a> tendem a encarar seu uso como excessivamente informal. O ponto de equil\u00edbrio \u00e9 essencial: contexto e modera\u00e7\u00e3o mant\u00eam a comunica\u00e7\u00e3o profissional.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Brasil na lideran\u00e7a e o papel da cultura<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">O estudo analisou mais de 2,5 milh\u00f5es de rea\u00e7\u00f5es mensais no Brasil &#8211; <a href=\"https:\/\/acrisure.com.br\/insights\/empresas-incentivos-educacionais\/\" target=\"_blank\" rel=\"noopener\">volume superior ao de mercados como EUA<\/a>, Reino Unido e Canad\u00e1. A explica\u00e7\u00e3o est\u00e1, em grande parte, na\u00a0<\/span><b><span data-contrast=\"auto\">caracter\u00edstica cultural de pa\u00edses de alto contexto<\/span><\/b><span data-contrast=\"auto\">, como o Brasil, que se comunicam de forma mais expressiva e n\u00e3o verbal. J\u00e1 na\u00e7\u00f5es como Alemanha e Pol\u00f4nia apresentam intera\u00e7\u00f5es digitais mais contidas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"4\"><i><span data-contrast=\"none\">Leia tamb\u00e9m\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:80,&quot;335559739&quot;:40}\">\u00a0<\/span><\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/acrisure.com.br\/insights\/rust-out-trabalho\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Rust\u00a0Out: quando a estagna\u00e7\u00e3o corr\u00f3i a motiva\u00e7\u00e3o no trabalho<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><a href=\"https:\/\/acrisure.com.br\/insights\/neurociencia-no-trabalho\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">O que a neuroci\u00eancia revela sobre engajamento no trabalho<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><a href=\"https:\/\/acrisure.com.br\/insights\/cronoworking-rh-gestao\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Cronoworking\u00a0como estrat\u00e9gia de gest\u00e3o para RH<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">O ciclo emocional da semana<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Os dados tamb\u00e9m revelam padr\u00f5es no humor corporativo. As intera\u00e7\u00f5es tensas atingem o pico \u00e0s ter\u00e7as e quartas-feiras, enquanto o\u00a0<\/span><b><span data-contrast=\"auto\">\u00edndice de positividade cresce conforme a semana avan\u00e7a<\/span><\/b><span data-contrast=\"auto\">, chegando a 10,7 na sexta-feira. Esse comportamento refor\u00e7a o papel das rea\u00e7\u00f5es digitais como term\u00f4metro emocional das equipes.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Positividade aumenta no fim da semana<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">O \u00edndice de positividade das intera\u00e7\u00f5es digitais cresce \u00e0 medida que a semana avan\u00e7a, atingindo\u00a0<\/span><b><span data-contrast=\"auto\">10,7 na sexta-feira<\/span><\/b><span data-contrast=\"auto\">\u00a0e mantendo n\u00edveis est\u00e1veis no fim de semana. Isso mostra como emojis ajudam a\u00a0<\/span><a href=\"https:\/\/acrisure.com.br\/insights\/bem-estar-no-trabalho\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">mapear emo\u00e7\u00f5es e aliviar tens\u00f5es<\/span><\/b><\/a><span data-contrast=\"auto\">, tornando a comunica\u00e7\u00e3o mais leve e pr\u00f3xima.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span data-contrast=\"none\">Tend\u00eancia global de longo prazo<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Desde 2012, o \u00edndice global de positividade nas intera\u00e7\u00f5es digitais subiu de 7,2 para 11,8, refletindo o avan\u00e7o das ferramentas colaborativas e de culturas organizacionais mais humanizadas.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<h2>Por que os emojis importam para o neg\u00f3cio<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h2>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Engajamento e pertencimento:<\/span><\/b><span data-contrast=\"auto\">\u00a0rea\u00e7\u00f5es r\u00e1pidas refor\u00e7am reconhecimento e conex\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Clareza e empatia:<\/span><\/b><span data-contrast=\"auto\">\u00a0ajudam a transmitir inten\u00e7\u00e3o e evitar mal-entendidos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Efici\u00eancia operacional:<\/span><\/b><span data-contrast=\"auto\">\u00a0\u00edcones simples como \u201c?\u201d aceleram confirma\u00e7\u00f5es e decis\u00f5es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Lideran\u00e7a pr\u00f3xima:<\/span><\/b><span data-contrast=\"auto\">\u00a0o uso consciente por l\u00edderes fortalece v\u00ednculos e estimula criatividade.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ao liderar a expressividade digital, o Brasil sinaliza uma tend\u00eancia relevante: a comunica\u00e7\u00e3o corporativa que combina objetividade com humaniza\u00e7\u00e3o fortalece v\u00ednculos, reduz tens\u00f5es e aumenta a efici\u00eancia.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Emojis n\u00e3o s\u00e3o apenas linguagem informal, mas ferramentas para equipes mais conectadas, colaborativas e produtivas.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Brasil \u00e9 o pa\u00eds mais expressivo emocionalmente em plataformas corporativas, segundo estudo do\u00a0Bitrix24. Curtidas, sorrisos e emojis n\u00e3o s\u00e3o apenas divers\u00e3o:\u00a0eles v\u00eam mudando a forma como equipes se comunicam, fortalecem conex\u00f5es e ajudam a transmitir empatia no dia a dia das empresas.\u00a0<\/p>\n<p>O levantamento mostra que 72% dos profissionais se sentem mais reconhecidos em ambientes que estimulam o uso\u00a0de emojis,\u00a0GIFs\u00a0e rea\u00e7\u00f5es\u00a0&#8211;\u00a0um indicativo de que a comunica\u00e7\u00e3o corporativa est\u00e1 se tornando mais emocional, multimodal e alinhada aos h\u00e1bitos digitais da for\u00e7a de trabalho.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":15843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[25],"tags":[9],"class_list":["post-15835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","tag-rh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brasil lidera uso de emojis na comunica\u00e7\u00e3o corporativa<\/title>\n<meta name=\"description\" content=\"O Brasil \u00e9 o pa\u00eds mais expressivo emocionalmente em plataformas corporativas, curtidas, sorrisos e emojis n\u00e3o s\u00e3o apenas divers\u00e3o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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