{"id":2342,"date":"2016-07-04T15:31:09","date_gmt":"2016-07-04T18:31:09","guid":{"rendered":"https:\/\/acrisure.com.br\/insights\/?p=2342"},"modified":"2026-02-03T10:42:44","modified_gmt":"2026-02-03T13:42:44","slug":"o-desafio-da-gestao-do-seguro-saude","status":"publish","type":"post","link":"https:\/\/acrisure.com.br\/insights\/o-desafio-da-gestao-do-seguro-saude\/","title":{"rendered":"O desafio da gest\u00e3o do seguro sa\u00fade"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post&#8221; _builder_version=&#8221;4.19.4&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Post&#8221; _builder_version=&#8221;4.19.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Conte\u00fado&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>O presidente da Acrisure Brasil Thomaz Menezes, avalia o atual momento para o segmento sa\u00fade que perdeu mais de 1,5 milh\u00e3o de benefici\u00e1rios. \u201cO volume de venda e de pr\u00eamio novos diminuiu e aumentou a sinistralidade. Isso far\u00e1 com que as seguradoras fiquem mais criteriosas e mais cuidadosas na subscri\u00e7\u00e3o de seus pr\u00eamios\u201d, prev\u00ea.<\/p>\n<p>Segundo ele, o caminho \u00e9 mudar a <a href=\"https:\/\/acrisure.com.br\/insights\/category\/gestao-da-saude\/\" target=\"_blank\" rel=\"noopener\">gest\u00e3o<\/a>. \u201cPrecisamos parar de achar um culpado, pois todas as partes do processo est\u00e3o insatisfeitas\u201d, afirma. E, ainda, \u201c\u00e9 um mosaico que tem que ter a seguradora, corretor e cliente, cada um sob sua responsabilidade, performando uma parte do processo\u201d, acrescenta.<\/p>\n<p>Menezes comenta tamb\u00e9m sobre a coparticipa\u00e7\u00e3o. \u201cSeja um percentual fixo ou de utiliza\u00e7\u00e3o, a coparticipa\u00e7\u00e3o ajuda na conscientiza\u00e7\u00e3o do uso. N\u00f3s como usu\u00e1rios somos muito respons\u00e1veis pelo resultado do nosso plano de sa\u00fade\u201d, diz, ilustrando que hoje o custo do plano de sa\u00fade pode representar at\u00e9 12% da folha de pagamento e, com base em estudos, chegar at\u00e9 25%. (Karin Fuchs)<\/p>\n<p>Fonte: Portal Nacional de Seguros \/ <a href=\"https:\/\/acrisure.com.br\/\" target=\"blank\" rel=\"noopener\">https:\/\/www.segs.com.br\/seguros\/22862-o-desafio-da-gestao-do-seguro-saude.html<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomaz Menezes, presidente da It&#8217;sSeg, fala sobre o novo panorama do mercado de sa\u00fade suplementar.<\/p>\n","protected":false},"author":1,"featured_media":2751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[9],"class_list":["post-2342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beneficios","tag-rh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O desafio da gest\u00e3o do seguro sa\u00fade - 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