{"id":4164,"date":"2020-10-15T13:10:00","date_gmt":"2020-10-15T16:10:00","guid":{"rendered":"https:\/\/acrisure.com.br\/insights\/?p=4164"},"modified":"2026-02-03T11:44:14","modified_gmt":"2026-02-03T14:44:14","slug":"como-criar-programas-de-saude","status":"publish","type":"post","link":"https:\/\/acrisure.com.br\/insights\/como-criar-programas-de-saude\/","title":{"rendered":"Como criar programas de sa\u00fade que funcionam"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Post” _builder_version=”4.20.0″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Post” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Conte\u00fado” _builder_version=”4.27.3″ _module_preset=”default” text_letter_spacing=”1px” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Os programas de sa\u00fade ganham cada vez mais espa\u00e7o nas empresas. As iniciativas buscam melhorar a qualidade de vida dos funcion\u00e1rios, diminuir as faltas por doen\u00e7a e reduzir o reajuste dos planos de sa\u00fade<\/a> – o benef\u00edcio mais valorizado pelos colaboradores.<\/p>\n

Mas para provocar mudan\u00e7as eficazes e duradouras, \u00e9 fundamental que a sa\u00fade e o bem-estar sejam incorporados \u00e0 cultura organizacional. E quando isso \u00e9 feito de maneira eficaz, mais do que ganhos em produtividade e diminui\u00e7\u00e3o de custos, melhora os relacionamentos e a satisfa\u00e7\u00e3o no trabalho. Abaixo, separamos cinco dicas para criar programas que funcionam.<\/p>\n

    \n
  1. \n
      \n
    1. A pr\u00f3pria implementa\u00e7\u00e3o do programa ir\u00e1 ajudar a estruturar sua estrat\u00e9gia. Abra canais de comunica\u00e7\u00e3o para identificar os problemas e os n\u00edveis de sofrimento. Nessa hora, o ideal \u00e9 contar com o apoio de uma equipe t\u00e9cnica, que poder\u00e1 mapear as demandas de sa\u00fade junto ao perfil epidemiol\u00f3gico do grupo.<\/li>\n
    2. Hoje existem ferramentas que podem facilitar o diagn\u00f3stico da sua popula\u00e7\u00e3o e auxiliar na gest\u00e3o de sa\u00fade, como a Oktuz<\/a>, que monitora a sinistralidade do plano de sa\u00fade; identifica os funcion\u00e1rios que utilizam com maior frequ\u00eancia o conv\u00eanio; mapeia os custos e aponta usos at\u00edpicos que podem impactar o plano de sa\u00fade.<\/li>\n
    3. Com o planejamento estruturado, invista na comunica\u00e7\u00e3o. Mais do que informar aos funcion\u00e1rios a proposta do programa e seus benef\u00edcios, \u00e9 preciso motiv\u00e1-los a participar. Um resultado efetivo e estrat\u00e9gico exige envolver as pessoas e traz\u00ea-las como protagonistas da sua sa\u00fade. Alguns podem ser reativos e ser\u00e1 necess\u00e1rio um esfor\u00e7o maior de conscientiza\u00e7\u00e3o.<\/li>\n
    4. Sem apoio dos gestores e da alta lideran\u00e7a, n\u00e3o h\u00e1 estrat\u00e9gia que resista. Eles s\u00e3o pontos centrais para a divulga\u00e7\u00e3o do programa e identificar aqueles que est\u00e3o em sofrimento real. O colaborador tamb\u00e9m n\u00e3o pode estar preocupado com o que seu gestor ir\u00e1 pensar se ele pausar o expediente para realizar uma consulta m\u00e9dica, por exemplo. Por isso \u00e9 t\u00e3o importante que as pol\u00edticas da empresa estejam alinhadas com os objetivos do RH.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Programas de sa\u00fade mental s\u00e3o feitos por todos. Diferentemente das doen\u00e7as f\u00edsicas, n\u00e3o costuma ser o m\u00e9dico do trabalho quem identifica um problema no colaborador, mas algu\u00e9m que est\u00e1 pr\u00f3ximo dele; e poder\u00e1 ajud\u00e1-lo a buscar tratamento. Al\u00e9m disso, a transpar\u00eancia \u00e9 estrat\u00e9gica para reduzir n\u00edveis de estresse ou ansiedade. \u00c9 gente cuidando de gente.<\/p>\n

      \n

      Tamb\u00e9m pode interessar:<\/strong><\/p>\n

      Gest\u00e3o de cr\u00f4nicos: empresas devem estar engajadas tanto quanto colaboradores<\/a><\/p>\n

      Por que monitorar os benef\u00edcios previdenci\u00e1rios da empresa<\/a><\/p>\n<\/blockquote>\n

      \n\t\t\t\t\t
      Siga a It\u2019sSeg no\u00a0LinkedIn<\/a>\u00a0e fique por dentro das novidades do Portal RH!<\/div><\/div><\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Cinco dicas para criar programas que provocam mudan\u00e7as eficazes e duradouras.<\/p>\n","protected":false},"author":1,"featured_media":4166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[25],"tags":[9],"class_list":["post-4164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-pessoas","tag-rh"],"yoast_head":"\nComo criar programas de sa\u00fade que funcionam - Insights \/ Acrisure<\/title>\n<meta name=\"description\" content=\"Programas de sa\u00fade: veja como melhorar qualidade de vida, reduzir custos e engajar colaboradores com bem-estar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acrisure.com.br\/insights\/como-criar-programas-de-saude\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar programas de sa\u00fade que funcionam - 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