{"id":5273,"date":"2017-08-03T17:10:30","date_gmt":"2017-08-03T20:10:30","guid":{"rendered":"https:\/\/acrisure.com.br\/insights\/?p=5273"},"modified":"2023-06-20T17:13:47","modified_gmt":"2023-06-20T20:13:47","slug":"satisfacao-com-os-planos-de-saude-aumenta","status":"publish","type":"post","link":"https:\/\/acrisure.com.br\/insights\/satisfacao-com-os-planos-de-saude-aumenta\/","title":{"rendered":"Satisfa\u00e7\u00e3o com os planos de sa\u00fade aumenta"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Post” _builder_version=”4.20.0″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”Post” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Conte\u00fado” _builder_version=”4.21.0″ _module_preset=”default” text_letter_spacing=”1px” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Apesar da imagem ruim que temos dos planos de sa\u00fade, principalmente com a crescente judicializa\u00e7\u00e3o<\/a> – que sup\u00f5e insatisfa\u00e7\u00e3o em rela\u00e7\u00e3o ao atendimento, principal motivo dos processos – os resultados da pesquisa Avalia\u00e7\u00e3o dos Planos de Sa\u00fade, realizada pelo IESS em parceria com o Ibope, mostram o contr\u00e1rio: a satisfa\u00e7\u00e3o dos consumidores com o servi\u00e7o est\u00e1 alta.<\/p>\n

N\u00e3o \u00e9 novidade que o plano de sa\u00fade \u00e9 extremamente importante para a qualidade de vida. Para os brasileiros, ele s\u00f3 perde em import\u00e2ncia para a casa pr\u00f3pria e educa\u00e7\u00e3o. O valor da sa\u00fade de qualidade \u00e9 t\u00e3o grande que o benef\u00edcio \u00e9 o bem mais relevante para 16% da popula\u00e7\u00e3o \u2013 3% a mais do que em 2015 – e fator decisivo na escolha do emprego, tanto quanto o sal\u00e1rio, para 95% das pessoas.<\/p>\n

Quem tem o benef\u00edcio, realmente usa e tem par\u00e2metro para avaliar. 88% dos entrevistados utilizaram o plano nos \u00faltimos 12 meses. Desses, 80% est\u00e3o muito satisfeitos com o atendimento – 5% a mais do que em 2015. E a maioria tem a inten\u00e7\u00e3o de continuar com o servi\u00e7o e, inclusive, o recomendaria. A pesquisa traz muitos dados, mas n\u00e3o explica o motivo dos resultados positivos.<\/p>\n

Perfil<\/p>\n

Foram entrevistados 1600 benefici\u00e1rios e 1600 n\u00e3o benefici\u00e1rios, homens e mulheres, de 18 anos ou mais, de oito regi\u00f5es metropolitanas do pa\u00eds: S\u00e3o Paulo, Rio de Janeiro, Belo Horizonte, Salvador, Recife, Porto Alegre, Manaus e Bras\u00edlia.<\/p>\n

Reflexo da crise econ\u00f4mica, a diminui\u00e7\u00e3o dos empregos formais afetou ambos os segmentos, mas principalmente os n\u00e3o benefici\u00e1rios. 3 em cada 10 dos entrevistados t\u00eam o benef\u00edcio pela empresa.<\/p>\n

Mais satisfeitos por qu\u00ea?<\/p>\n

A credibilidade do setor aumentou, e isso \u00e9 \u00f3timo, mas n\u00e3o aconteceu do nada. Essa mudan\u00e7a de percep\u00e7\u00e3o de valor pode ter sido influenciada por press\u00f5es das diversas for\u00e7as que comp\u00f5em este mercado, al\u00e9m dos consumidores.<\/p>\n

\u203a Fiscaliza\u00e7\u00e3o: como nos \u00faltimos anos a ANS vem pressionando as operadoras, exigindo presta\u00e7\u00e3o de servi\u00e7o coerente com o contrato e de qualidade, quem n\u00e3o atende esses crit\u00e9rios, \u00e9 penalizado. N\u00e3o \u00e9 \u00e0 toa que o n\u00famero de operadoras ativas \u00e9 menor a cada ano. Permanece no mercado quem atende \u00e0s exig\u00eancias dos consumidores.<\/p>\n

\u203a Concorr\u00eancia: quem n\u00e3o d\u00e1 assist\u00eancia, abre espa\u00e7o para a concorr\u00eancia e entre os planos de sa\u00fade n\u00e3o \u00e9 diferente. Pressionados tanto pelos benefici\u00e1rios quanto pelos \u00f3rg\u00e3os reguladores, os planos buscam oferecer servi\u00e7os diferenciados e de qualidade para atrair e reter clientes.<\/p>\n

A baixa qualidade e a dificuldade de acesso aos servi\u00e7os p\u00fablicos, respons\u00e1vel por atender 75% da popula\u00e7\u00e3o que n\u00e3o tem acesso aos planos de sa\u00fade, aumentam ainda mais o valor percebido pelos clientes dos planos privados.<\/p>\n

Se esses forem realmente os fatores influenciadores da satisfa\u00e7\u00e3o das pessoas com seus planos, \u00e9 poss\u00edvel que tenhamos um cen\u00e1rio de maior satisfa\u00e7\u00e3o ainda no futuro: n\u00e3o h\u00e1 perspectiva da ANS baixar a guarda na fiscaliza\u00e7\u00e3o, a concorr\u00eancia tende a se acirrar cada vez mais e, infelizmente, os 25% de brasileiros que possuem um plano de sa\u00fade seguem amedrontados com as dificuldades enfrentadas na sa\u00fade p\u00fablica pelos outros 75%.<\/p>\n

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Entenda quais fatores podem ter influenciado na melhora da percep\u00e7\u00e3o de qualidade do setor nos \u00faltimos anos.<\/p>\n","protected":false},"author":1,"featured_media":5275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[26],"tags":[9],"class_list":["post-5273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-rh"],"yoast_head":"\nSatisfa\u00e7\u00e3o com os planos de sa\u00fade aumenta<\/title>\n<meta name=\"description\" content=\"Entenda quais fatores podem ter influenciado na melhora da percep\u00e7\u00e3o de qualidade do setor nos \u00faltimos anos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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